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Decoding Generation Z: Understanding Their Values and Career Aspirations

“They are misunderstood.”

A moment of silence filled the room as we all paused to reflect and it couldn’t be truer. This generation is often misinterpreted, and the challenge for leaders is to shift gears and rethink how they engage their teams.

Gen Z is radical, dynamic, and purpose driven. As workplaces evolve, so must leadership styles—especially for businesses aiming to build resilient, innovative, and engaged workforces. The reality? Everything is changing rapidly, and adaptability is key.

Looking ahead, the future of work is being shaped right now. 

So, how do we prepare? More importantly, how can we bridge the generational gap in the workplace?

Full-length portrait of shy blonde girl in white sneakers holding laptop after seminar and stands beside african friend. Excited international students posing together after lecture in spacious hall.

Born between 1995 and 2010, Gen Z is the most racially and ethnically diverse generation in history. Their worldview is shaped by social movements, economic uncertainty, and digital advancements—factors that influence their expectations in the workplace. Passionate about issues such as climate change, equality, and mental health, they bring a strong sense of purpose to business.

Their approach to work differs significantly from previous generations:

  • Job mobility is high: A 2024 EY Work Reimagined Survey found that 38% of Gen Z employees are likely to leave their jobs within a year—the highest rate among all age groups.
  • Tech-savvy expectations: Having grown up with smartphones and social media, over 60% expect workplace technology to match the efficiency of personal apps.
  • Mental health is a priority: Studies reveal that 73% of Gen Z workers feel lonely or disconnected at work, highlighting the need for stronger workplace culture and support systems.

With these insights in mind, how can leaders decode and engage this generation effectively?

Gen Z has grown up with real-time access to information and expects the same openness from employers. Leaders should:

  • Foster a two-way dialogue and discuss company performance honestly.
  • Align communication methods with Gen Z’s digital-first preferences.
  • Share business challenges openly rather than withholding difficult news.

Gen Z values job security and clarity in career advancement. Companies can support them by:

  • Defining clear performance metrics and success criteria.
  • Discussing salaries openly to reinforce pay equity.
  • Highlighting leadership opportunities and skill development pathways.

A purpose-driven generation, Gen Z thrives when their work aligns with meaningful goals. Businesses can:

  • Show how their contributions impact company objectives and social change.
  • Create platforms where they can voice ideas and make a difference.
  • Foster a culture of ethical leadership and corporate social responsibility.

Gen Z thrives when given independence and room for innovation. Leaders should:

  • Offer flexible work arrangements and decision-making autonomy.
  • Leverage digital tools and social media insights for collaboration.
  • Support self-led projects and continuous learning.

Gen Z expects real-time feedback, not just annual performance reviews. Effective leadership means:

  • Providing ongoing coaching and actionable insights.
  • Using real-life examples to highlight strengths and areas for growth.
  • Asking reflective questions to encourage self-awareness and development.

Despite being the most digitally connected generation, Gen Z often experiences workplace loneliness. To build connection:

  • Organise team-building activities and networking opportunities.
  • Implement mentorship programmes with Gen X and Millennials.
  • Encourage peer-to-peer collaboration and knowledge sharing.

Gen Z expects workplaces to take mental health seriously. Businesses should:

  • Normalise conversations about stress, anxiety, and burnout.
  • Offer mental health days and employee wellness initiatives.
  • Provide culturally responsive Employee Resource Groups (ERGs).

Understanding Gen Z is only the first step. To integrate them effectively into multigenerational workplaces, businesses must take action.

  • Form diverse, multigenerational teams to drive innovation.
  • Break down workplace hierarchies and generational biases.
  • Establish consultative boards to integrate fresh perspectives.

AI and automation are reshaping industries. To prepare for the future, leaders must:

  • Offer personalised training to close generational knowledge gaps.
  • Equip employees with digital skills tailored to their experience levels.
  • Promote lifelong learning as a business priority.

As AI and digitalisation reshape work, human skills remain critical. Businesses should:

  • Prioritise empathy, ethics, and critical thinking.
  • Design work environments that balance innovation with well-being.
  • Recognise the value of human connections in a tech-driven world.
  • Promote collaboration between generations to harness diverse perspectives.
  • Invest in upskilling to ensure employees are equipped for the evolving workplace.
  • Champion people-centred change that values both innovation and human connection.